Pat & Pat Restaurant Branding

Creating a distinct identity for Pat & Pat Restaurant through thoughtful logo design and branding.

🖼️ About this Project

Pat & Pat Restaurant reached out to me after receiving initial logo designs that didn’t align with their vision. They needed a fresh brand identity, so we began the process of crafting a new logo and brand guide that would truly resonate with their target audience and reflect the essence of the restaurant. After a few iterations and incorporating feedback, we arrived at a logo that perfectly aligned with their values.

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📝 Key Contributions

Moodboard Creation: Developed a moodboard to define the brand’s visual direction and establish a cohesive aesthetic.
Logo Studies: Explored different logo concepts through multiple studies, ensuring we explored diverse possibilities before finalizing the design.
Brand Guide Development: Designed a concise brand guide that included logo usage, typography, and color schemes to maintain consistency across all media.
Imagery Selection: Chose imagery to align with the newly developed brand identity and showcase the mood of the restaurant.

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🛠️ How it Started

Yela, one of the owners of Pat&Pat Restaurant contacted me with initial logo designs they felt weren’t fitting the brand’s personality. The task was to completely redesign the logo and develop a brand identity that would resonate with the restaurant's vision and customer base.

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🎯 Purpose

The purpose of this project was to create a strong, memorable logo and brand guide that not only captured Pat & Pat Restaurant's essence but also helped differentiate them in a competitive industry, ensuring a visual identity that connected emotionally with their customers.

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✏️ Design Process

Moodboard Development: I started by creating a moodboard that captured the atmosphere and feeling Pat & Pat Restaurant wanted to evoke in their branding. This included color schemes, textures, and inspiration images that helped us visualize the direction.

The moodboard I created, showcasing the visual direction and brand aesthetic.

Logo Studies: We explored multiple logo variations and styles, from minimalist to more detailed designs, ensuring we landed on the perfect representation for the restaurant.

A few initial logo studies that were explored before landing on the final logo design.

Logo Finalization: After gathering feedback, we finalized the logo design that truly spoke to the restaurant’s identity.
Brand Guide Creation: Developed a short, straightforward brand guide that detailed logo usage, color schemes, and typography guidelines.

Imagery Selection: Selected imagery that captured the essence of the restaurant’s atmosphere, further enhancing the overall brand identity.

🚀 Project Outcome

The outcome was a cohesive brand identity that Pat & Pat Restaurant could confidently use across various platforms. The final logo resonated well with the target audience, and the brand guide ensured consistency in how the brand was presented visually across all marketing materials. The new imagery helped visually strengthen the restaurant’s brand presence, setting them apart in a competitive market.