📍About this project
The Gloo Website revamp was part of my journey into learning Webflow. The project involved rebranding the website, improving the logo, updating the color palette, and developing core pages. I contributed to building templates, improving SEO, and enhancing the overall branding
💡 Key Contributions
- Logo Update: Reworked Gloo’s logo to reflect a more modern, cohesive brand identity.
- Color Palette Update: Introduced a refreshed color scheme for a more contemporary, balanced look.
- Blobs Design Element: Integrated blob shapes into the design, providing a modern and dynamic feel to the website.
- Webflow Development: Developed key pages of the website, including the careers page template, with full Webflow integration.
- SEO Optimization: Improved the site’s SEO by updating meta tags, titles, and creating custom meta images.
- Branding Enhancements: Worked on the overall branding strategy to align the website design with Gloo's identity.
🚀 How it started
The website revamp was needed to align the Gloo brand with current design trends. There was a need to make the site trendy, incorporate blobs into the design, and feature the agency’s awards. I joined the team at KAPX and was tasked with helping rebrand the website.
🎯 Purpose
The purpose of the redesign was to refresh Gloo's website, making it more visually appealing, user-friendly, and in tune with the current trends. It also aimed to enhance the agency's online presence and better showcase their accomplishments.
🖌️Design Process
- Logo Update: Focused on refreshing the logo to ensure it better represented Gloo's evolving identity.
- Color Palette Overhaul: A more cohesive and contemporary color palette was developed to improve visual appeal.
- Blob Integration: Introduced blob design elements to bring a modern and artistic flair, making the website stand out visually.
- Page Layouts: Designed and developed key pages, like the careers page, ensuring a streamlined and user-friendly experience.
🛠️ Development Process
- Webflow Integration: I developed most of the core pages on Webflow, ensuring smooth transitions, animations, and interactions.
- SEO Best Practices: Focused on SEO, from optimizing meta tags and titles to ensuring faster load times and better visibility.
- Responsive Design: Ensured the website was fully responsive, adapting perfectly to various screen sizes and devices.
🎉Project Outcome
The redesigned Gloo website was successfully launched with a fresh look, improved user experience, and better SEO performance. The new site aligned with the brand’s core values and featured trendy design elements, including blobs and agency awards. The user experience was enhanced, making it easier for visitors to navigate and learn about Gloo's services and achievements.
