🖼️ About this Project
fr3.io is a platform aimed at Web3 hustlers, addressing their key challenges in the industry: lack of accessible mentorship, unclear learning pathways, insufficient specialized benefits, and limited knowledge of essential tools. We started the project with a workshop to identify these pain points, followed by branding and web development, ultimately creating a platform to empower users to thrive and succeed in the Web3 space.
📝 Key Contributions
- Branding Workshop: Led a branding workshop alongside an intern graphic designer to explore and address the challenges Web3 hustlers face.
- Pain Point Identification: Conducted research to pinpoint the main issues of the target audience, such as difficulties in finding mentorship and accessing a clear learning pathway.
- Logo Studies: Created 9 logo studies, presenting them to the team for feedback and finalizing the logo selection.
- Web Design: Developed responsive web designs to ensure an optimal user experience across devices.
- Color Palette & Typography: Finalized the color palette and typography for the brand to convey the right tone and personality.
- Direction Change: Shifted branding from a space theme to a treasure theme, aligning with the evolving NFT design character.
🛠️ How it Started
We began the project with a workshop aimed at understanding the pain points of Web3 hustlers. This included identifying challenges such as the lack of mentorship, an unclear learning pathway, and a need for specialized benefits and tools. From there, we set the foundation for the platform's vision and mission. After completing initial branding and wireframe stages, the direction of the project shifted to incorporate a treasure theme that aligned with ongoing NFT development.
🎯 Purpose
The purpose of fr3.io is to offer a platform where Web3 hustlers can easily access mentorship, follow a structured learning pathway, and discover specialized tools and benefits that help them succeed in the Web3 space.
✏️ Design Process
- Workshop: We started with a workshop to identify the core problems, opportunities, and pain points of Web3 hustlers.
- Branding Development: We held a branding workshop to create the vision, mission, and initial branding elements, including logo studies.
- Logo Studies: I created 9 logo variations, finalizing one after team feedback.
- Wireframing: We developed 2 separate lo-fi wireframes, teaching the intern how to create them.
- Responsive Design: After finalizing the logo and branding elements, I designed the website with responsiveness in mind for optimal viewing on all devices.
- Rebranding Shift: The direction of the branding changed, moving from a space theme to a treasure theme that matched the evolving concept of the platform’s NFT character.
🚀 Project Outcome
The final outcome is a fully functional website that incorporates a treasure theme, reflective of the platform’s mission to offer resources, mentorship, and opportunities to Web3 hustlers. The website is now live and continues to be used, serving the needs of a growing Web3 community.
🔗 Link to the Website
